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Andrew Howard + Shirt Speculation

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  • @Last_Quarter said:
    Can anyone who has seen one in the flesh confirm whether the badge is printed or embroidered? Looks printed in the pictures, which would be a shame as I think it cheapens it.

    The badge is printed.

  • Love it come on Wycombe and loving England

  • ....and England ladies (annihilating New Zealand this afternoon) and Kyle Edmund holding his own against Novak Djokovic.

  • Bought my first home kit since the Samsung one in perhaps 2013? I really like it

    And I'm really loving the fact that football is coming home

    2018 definitely shaping up to be my favourite ever footballing year.

  • @Last_Quarter Having advised that the badges are printed (based on the video the club released), the shirt I bought today for the youngest Ludd has an embroidered badge.

  • I’m getting a little dizzy come on England and Wycombe and the NHS b

  • I’m out of the shirt buying demographic so didn’t expect to feel wildly passionate either way. For what it’s worth the logo does not bother me a jot as the company (as far as I know) is an honest broker and good partner to the club. Far more preferable to a casino or loan company.
    As for the rest of the design it’s different enough to make people want to buy it I guess.

  • Badge is embroidered. First shirt I've bought since Samsung. Yes, the Swan is heavy and the logo is very bright against the blue, its very busy, but that makes it different. The shirt is striking, it really stands out. I like the background pattern as well, it has a modern feel to it. I'm also pleased with Cherry Red as the sponsor, gives it a certain streetwise sophistication.

  • @Chris Staying the same apparently (although obviously with sponsor change).

  • Curious looking kit. Material looks different, the red logo, and a massive swan on there like you'd see on some hastily made up t shirt unofficial hawkers flog outside big games.

    Looks alright though, and as we'll be wearing it for 2 years it's good value buying.

  • @Ned_Ludd @Steve_Peart Thanks both - looking forwards to getting my hands on one.

    Echo the comment above about 2018 becoming our best ever footballing year. The belief and togetherness of the England team looks straight out of the Ainsworth playbook!

  • I like it, but since I’m a negative nelly it annoys me that all the O’Neill shirts have exactly the same template (if you took the printing off) - just seems a bit lazy. Oh well.

  • Interesting how many people like it because I hate the swan in the middle. I like the cherry red logo and the two tone colours but the massive swan doesn't do it for me. I think they have tried to do too much. I long for another simple shirt like the Samsung one.

    I didn't realise they were keeping the orange away shirt for another year, wish I had bought one when they were flogging them cheap, thought it was a bit crap to only keep it for one year, it is hardly different now with only the rear sponsor changing. I am glad they have kept the white 3rd kit, I think that will be 3 years with that one.

  • My updated thought is that there are two great kits that have been conflated together. I think the red logo would look great binding together a classic, sleek look with no major frills, while the swan would look better with a smaller white letter sponsor with wordmark only. I have ordered one anyway, as I still like it and I am hopeful it will continue to grow on me (and everyone else), but I do think there are two great kits in there that may have been better separate. That all being said, the polo shirt is a thing of beauty!

    Oh, and another plus is that our crowds will be boosted by the odd Swansea fan accidentally supporting us.

  • Thank God I am old enough to remember the last time Wycombe had a decent Kit. It was at Lincoln City, last away game of the season 87/88. Bring back the Light Blue Shirts, Navy Blue Shorts, Light Blue Socks and Yellow Numbers.

  • Maybe rather than have one front home shirt sponsor, we could have a sponsor for each separate quarter of the shirt?

  • Maybe not.

  • Its a bit busy...but I quite like it.

  • Let it sink in for a day... and, I'm sorry I don't like it, colours and quarters, great ! Big red box not great ( not sure what can be done though as I like the sponsors) red box on a blue kit ... urghh... but I'm even less keen about the swan, its way too big and.not very subtle at all

  • Hopefully it'll grow on me and I'll probably still get it, but I'm not keen on the swan.

    Personally I think the CRR logo looks absolutely fine, the red on blue is nowhere near as jarring as I thought it might be, but as others have said, the swan just makes it too busy.

    I know kit designers always want to push boundaries and make something standout, but I'm with those who prefer a simple, tasteful design, a la the Samsung shirt and the Mizuno kit from the late nineties (no, not that one, the one after).

    On the plus side, I like the effect on the shirt, can't remember what it's called, and the training tops look great - nice retro design.

  • I'm thinking that the swan would look better if it was just on one of the bottom quarters without any logo getting in the way.

  • @robin Agree, that would look much better.

  • I still like the shirt but I agree that a more subtle outline of the swan would be better, although it is the swan which gives it its unique character. What concerns me a little is that, judging from the admittedly limited feedback so far on here, quite a few fans will not like the rather startling design and will not buy it.

    The club want to sell more shirts, they now come up with a very different design every two years, to encourage fans to buy a new one and not stick to their old one. They also have one eye on a more general football market, football followers who want a stylish or unusual shirt. Last year's goalkeeper shirt seemed to fit that role. The aim, surely, is to come up with a shirt which is different but appeals to most fans.

    It would be interesting to know how these designs are chosen. Gareth and the team must have a say, he may have the final say. He has made it clear that he takes a close interest in the commercial side of the club, so he would presumably only agree to a design which he knows looks good on this team, and makes commercial sense.

    I hope to make the Fans Council meeting on Thursday, Michael Davies may be able to say more about the design process.

  • Reminds me of the quirky Windsor FC shirt with it's huge Union Jack pattern on it. Light Blue & Dark Blue quarters is enough to identify it's a Wycombe Wanderers without the need for a huge Cyril the Swan type motif. On the plus side I'm more than happy with a decent sponsors name on the shirt. Any record company that releases a Blackfoot Sue box set is alright with me albeit possibly mad.

  • @Steve_Peart Re. Your comment on the negativity of the (admittedly limited) feedback on the design so far, I recall the response being at least as negative to the previous home kit when it launched, with not as many counterbalancing positive comments as I have seen for this one, and I've seen plenty of people buying and wearing those. Time and sales figures will tell, I guess.

    I don't wear the kit shirts myself, but my son practically lives in them. He's very sad to see the end of the previous home kit as that has been his favourite, and has indicated he may prefer to be bought one of the orange away shirts for his next birthday instead of the new home shirt or goalie shirt. That's just one person's feedback, though, and he may well change his mind when he sees the new home and goalie shirts in real life.

  • Being a shirt designer must be nearly impossible. I've thought that the last home shirt was among the worst we've had for a long time, and the new ones are among the best. It's the first one i've even considered buying since 06/07.

  • I must admit it would be interesting to hear the marketing reasons behind each shirt. For instance, in a case like this, where the kit is clearly going to elicit strong responses on either side, does it end up being a better thing? For instance, if it is 60-40 Love-Hate, but most of the first group ends up buying it, that would be better than 80-20 Mildly Like-Mildly Dislike, where only a third of the first group ends up buying it. I know there have been one or two people at least who have said that they have bought or considered buying (like @floyd) a shirt for the first time in many years, so clearly there is a very positive side to the bold design decisions. If it was instead to be slightly different classic look after slightly different classic look, would it slightly please the masses, but not move the needle as much at the store?

    I can also imagine this particular kit being very popular indeed with kids, who must make up a very significant percentage of the kit-buying demographic.

    As I said before, I feel the kit is almost two designs in one, and I feel a little sorry for the swan designers, who could have had a better logo for their vision, and also Cherry Red Records, who appear to be a very decent and supportive company, but perhaps ended up on the least ideal kit for their look too.

    My own amateur (and therefore probably wildly off base) idea would be to alternate between classic and unorthodox looks, so that different schools of thought have alternating opportunities to see a kit they like, and will hopefully want to buy. But it would not surprise me if there is really sound marketing behind this decision, and the kit does really well. I have not been able to make up my mind about it personally, yet find myself oddly excited that one is on route to me from Ireland!

  • Minimum requirement of shirt for me is that it maintains the (admittedly fairly recent) two blue quarters identity. This ticks that box.

    Club then wants it to make them as much money as possible. I get that although returns must be relatively small. This will probably do better than most.

    Only slight concern is that club is going down the unusual is best route. It probably is to an extent but such an approach is inevitably subject to law of diminishing returns - needing ever more extreme designs to shock to achieve diminishing returns. This one seems on the right side of the line but slight concerns about where we may be heading.

  • @Carlos1 said:
    Thank God I am old enough to remember the last time Wycombe had a decent Kit. It was at Lincoln City, last away game of the season 87/88. Bring back the Light Blue Shirts, Navy Blue Shorts, Light Blue Socks and Yellow Numbers.

    100% - the quarters have got to go

  • Shirley you can't be serious? The quarters make us stand out from every other side in the country. Plain blue shirts could one of a dozen English teams, but everyone knows who the men in blue quarters are.

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