True - hopefully they do so well they see no need to recall Morley, and then drop off after the window closes (but still come 3rd to our 2nd and go up through the playoffs).
I also question the need of involving players and commercial partners in this, especially players. With a few exceptions, most lower league players aren't at a club for more than 5? years or so, I would guess, but fans are around forever, so surely their thoughts are of the utmost importance? Perhaps not. However, maybe their fans are indeed happy with it, and that's all that matters.
I think you'll find it's an illustration of the maze Cambridge have to find their way out of to avoid relegation. If they stay up, it will change to a consolidation badge.
I can't remember if it is the same over there, but here when there is an identity change (or an expansion team) every color and line needs to have some bogus name and reasoning behind it:
"Victory red, symbolizing the successful past
Hopeful blue, indicating us looking to the future
Overachieving green, showing us punching above our weight, and also symbolizing the evergreen trees on that little hill outside our fine city.
The three lines on the arms are for the three skyscrapers in downtown."
As a very loose fan of Seattle sports teams (big Seahawks fan with a passing interest in the rest of them) I did enjoy the myriad symbolism of all the colours and symbols when the Kraken were formed, and when the supersonics return, I’m sure there will be plenty more guff and nonsense
They always sound good when released, but I'd be interested if any fans can remember what they stand for three years later! 😁
Side note - I'm actually seeing the Kraken next week, as they are visiting the Avalanche here in Denver. Could well be goals galore for that game, given how we both score a lot and Colorado tend to build our goalies out of a sieve made of Swiss cheese.
I worked for a company with a logo that was three white letters on a blue background....500,000 quid and a year's consultation later, our 'identity' was three blue letters on a white background.
18 months to come up with a design fitting of a micro breweries new IPA logo? Wow.... I hope they didn't pay the designer 18months worth of wages..... Jesus wept 🫣
If it's all an elaborate plan to make one of the poorest designed and laziest clichéd logos in the league appear a tiny bit more desirable it may have worked, notice top corner how they didn't immediately change their Twitter logo to it.
Rumour on the Burton forum is that the delay in hiring a manager is for a visa application. If so, it might be on to the next 'Gareth to' rumour when the next L1/L2 sacking happens.
Comments
True - hopefully they do so well they see no need to recall Morley, and then drop off after the window closes (but still come 3rd to our 2nd and go up through the playoffs).
These characterless designs leave me rather cold.
https://www.cambridgeunited.com/NewCrest
18 months for that? What a waste of time.
I also question the need of involving players and commercial partners in this, especially players. With a few exceptions, most lower league players aren't at a club for more than 5? years or so, I would guess, but fans are around forever, so surely their thoughts are of the utmost importance? Perhaps not. However, maybe their fans are indeed happy with it, and that's all that matters.
I think you'll find it's an illustration of the maze Cambridge have to find their way out of to avoid relegation. If they stay up, it will change to a consolidation badge.
I can't remember if it is the same over there, but here when there is an identity change (or an expansion team) every color and line needs to have some bogus name and reasoning behind it:
"Victory red, symbolizing the successful past
Hopeful blue, indicating us looking to the future
Overachieving green, showing us punching above our weight, and also symbolizing the evergreen trees on that little hill outside our fine city.
The three lines on the arms are for the three skyscrapers in downtown."
Etc., etc.
As a very loose fan of Seattle sports teams (big Seahawks fan with a passing interest in the rest of them) I did enjoy the myriad symbolism of all the colours and symbols when the Kraken were formed, and when the supersonics return, I’m sure there will be plenty more guff and nonsense
'our new club identity'
LOCA
Leave Our Culture Alone
They always sound good when released, but I'd be interested if any fans can remember what they stand for three years later! 😁
Side note - I'm actually seeing the Kraken next week, as they are visiting the Avalanche here in Denver. Could well be goals galore for that game, given how we both score a lot and Colorado tend to build our goalies out of a sieve made of Swiss cheese.
I worked for a company with a logo that was three white letters on a blue background....500,000 quid and a year's consultation later, our 'identity' was three blue letters on a white background.
That makes me want to have a go!
The good doctor will be putting a cheque in the post for your work!
The logo looks like the name of an alcohol free speakeasy in Bugsy Malone.
18 months to come up with a design fitting of a micro breweries new IPA logo? Wow.... I hope they didn't pay the designer 18months worth of wages..... Jesus wept 🫣
If it's all an elaborate plan to make one of the poorest designed and laziest clichéd logos in the league appear a tiny bit more desirable it may have worked, notice top corner how they didn't immediately change their Twitter logo to it.
I suppose not every club can have the personality of the Savannah Bananas.
Savannah Bananas - Wikipedia
Rumour on the Burton forum is that the delay in hiring a manager is for a visa application. If so, it might be on to the next 'Gareth to' rumour when the next L1/L2 sacking happens.
I imagine in 2060, when London is underwater and the hellfire caves are on fire, some people will still be speculating about Ainsworth leaving Wycombe