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Queried where my shirt was that I ordered on the 15/8 and got the following response:
We have always had an agreement with O’Neill’s that they sell our shirts and as a result we gain 15% of these sales. That’s approx. £7 a shirt, the remaining £38(ish) goes to O’Neills.
As you know we went live with the club shop in May and started to sell our own shirts. We gain approx. £26 profit per shirt, so the mark up is fare better. The issue however is O’Neills can create shirts in a quick turn around when they are gaining £38 a shirt, this is halved if we sell it, so to reduce losses they produce the shirts as a print to order and this takes a good while (approx. 5 weeks). They use a different machine for the two products.
We sold ours in advance and the money this generates is so important to the clubs survival. We cannot stop O’Neill’s selling them too and at a quicker turn around but this is not healthy for the club in terms of finance.
It’s a strange situation but it’s contracted and therefore we just have to hope fans by direct from us.