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So thinking about how WW could increase non match day income. 2 sources come to mind.
Have we ever had any form of sports bar. Something that could be open 7 days a week showing matches/ sport. Food/drink on offer. Could be a decent income earner.
Then after the wknd match. It was interesting to note how different aspects of the game seemed to be sponsored, from the ball, the goal, the referee, etc.
There must be other ways we aren’t generating money!