righty, if you have nothing constructive to say and all you can do is issue personal abuse, at least try to ensure you do it with some form of wit or intelligence. Or if you have nothing to say, you could just keep quiet. Si tacuisses, philosophus mansisses.
Booker. Spamming was at one stage effective, depending on the product you are selling. Ever less so these days I would say. For football, I just don't see the revenue generated justifying the spend. Honestly were you the clubs marketing director, would you spend your limited budget this way?
@DevC I thought my post was a pretty accurate representation of the afternoons debate.
Just wondering how your response isn't doing exactly what you are accusing me of. There was nothing personal in my post. No names mentioned. I don't even see any abuse that rivals your comments. Bullies and trolls don't scare me. You keep abusing and blaming others.
Righty, I have no wish to get involved in yet another personal argument. Its dull.
Instead of using the time to do that, why don't you enlighten us on how you would suggest the club reaches that untapped market and converts them into customers - which you assured us earlier was "not that tricky". For once actually say something. How?
Why can't Righty and Dev have their own debating thread so we are not all obligated to read this utter crap? Alternatively could they attend a few Relate sessions?
@DevC To be fair I probably wouldn't. All I'm saying that in general good marketing (or scamming if you prefer) does work (otherwise there wouldn't be so much of it). It can be expensive but this can be got around by enthusiastic volunteers doing the leg work free (as in political parties).
But as to whether it would be cost-effective neither of us could really make an educated guess given we have no idea of the likely costs and even less idea of the likely returns.
But. The problem we currently have is that we don't (at the moment) have a decent product to market. (And that's not necessarily a criticism more a reflection of the current reality which is due to either incompetent management/leadership or a limited squad and personnel due to being skint. Apparently)
I wasn't suggesting posters in pub toilets as a fantastic new marketing strategy, I was just trying to illustrate that the club seems to have no presence outside of Hillbottom Road anymore.
You refer to B2C and B2B communication as spamming. That's fine, you don't have to like it, but the effectiveness of email marketing and telemarketing cannot really be questioned. Why does every major company from Amazon to Nandos still do it, if it is such a waste of time?
Go read some stats, the industry is alive, effective and constantly innovating.
The effectiveness of all marketing can and is being questioned in companies all over the land.
There is no doubt that electronic marketing can be effective for the right products. It doesn't work so well for others. Personally I don't think a batch of spam (scam was an apt typo) unsolicited emails would generate much if any incremental revenue for a football club. If you attach a discount coupon, it may even be negative before you factor in cost.
Hello fan, I am Wycombe Wanderers you have won fine prize of 2 million guineas in African lottery draw...please send £150 to this bank (detail below) for administrating of money to be sent to you. Many greetings.
The marketing puppets forget one solid fact. If the football is crap - people will stay at home. You can use whatever marketing gimmick you like - people are not mugs - football is a fairly expensive pastime - especially if you have kids. £40 for a nylon shirt and a fiver for a flaccid burger and chemical tea and rubbish football - people won't buy it - sorry. The only people making money peddling these fanciful lies are the marketing people themselves.
Comments
Every so often I do get an email from WWFC.
But i'm a season ticket holder already going, so i'm not sure how polished their approach is.
righty, if you have nothing constructive to say and all you can do is issue personal abuse, at least try to ensure you do it with some form of wit or intelligence. Or if you have nothing to say, you could just keep quiet. Si tacuisses, philosophus mansisses.
Booker. Spamming was at one stage effective, depending on the product you are selling. Ever less so these days I would say. For football, I just don't see the revenue generated justifying the spend. Honestly were you the clubs marketing director, would you spend your limited budget this way?
@DevC I thought my post was a pretty accurate representation of the afternoons debate.
Just wondering how your response isn't doing exactly what you are accusing me of. There was nothing personal in my post. No names mentioned. I don't even see any abuse that rivals your comments. Bullies and trolls don't scare me. You keep abusing and blaming others.
Righty, I have no wish to get involved in yet another personal argument. Its dull.
Instead of using the time to do that, why don't you enlighten us on how you would suggest the club reaches that untapped market and converts them into customers - which you assured us earlier was "not that tricky". For once actually say something. How?
Why can't Righty and Dev have their own debating thread so we are not all obligated to read this utter crap? Alternatively could they attend a few Relate sessions?
Lol. I'm not playing remember. Demand, shoot down, repeat. You thought that was abuse but then start the same cycle again.
@DevC To be fair I probably wouldn't. All I'm saying that in general good marketing (or scamming if you prefer) does work (otherwise there wouldn't be so much of it). It can be expensive but this can be got around by enthusiastic volunteers doing the leg work free (as in political parties).
But as to whether it would be cost-effective neither of us could really make an educated guess given we have no idea of the likely costs and even less idea of the likely returns.
But. The problem we currently have is that we don't (at the moment) have a decent product to market. (And that's not necessarily a criticism more a reflection of the current reality which is due to either incompetent management/leadership or a limited squad and personnel due to being skint. Apparently)
I wasn't suggesting posters in pub toilets as a fantastic new marketing strategy, I was just trying to illustrate that the club seems to have no presence outside of Hillbottom Road anymore.
You refer to B2C and B2B communication as spamming. That's fine, you don't have to like it, but the effectiveness of email marketing and telemarketing cannot really be questioned. Why does every major company from Amazon to Nandos still do it, if it is such a waste of time?
Go read some stats, the industry is alive, effective and constantly innovating.
The effectiveness of all marketing can and is being questioned in companies all over the land.
There is no doubt that electronic marketing can be effective for the right products. It doesn't work so well for others. Personally I don't think a batch of spam (scam was an apt typo) unsolicited emails would generate much if any incremental revenue for a football club. If you attach a discount coupon, it may even be negative before you factor in cost.
I wouldn't market in this way either.
Thanks for an interesting discussion though both.
Hello fan, I am Wycombe Wanderers you have won fine prize of 2 million guineas in African lottery draw...please send £150 to this bank (detail below) for administrating of money to be sent to you. Many greetings.
You forgot pin number!.
The marketing puppets forget one solid fact. If the football is crap - people will stay at home. You can use whatever marketing gimmick you like - people are not mugs - football is a fairly expensive pastime - especially if you have kids. £40 for a nylon shirt and a fiver for a flaccid burger and chemical tea and rubbish football - people won't buy it - sorry. The only people making money peddling these fanciful lies are the marketing people themselves.