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After the vote there was quite a bit of talk about how to get more people through the gate, and with the high % take up on the app, if it could be done it's a pretty popular strategy in other industries.
Essentially how it works is you can send an invite to a friend which is also a money off their first purchase (say £10), if your friend uses that invite then you receive credit into your e-wallet, say £5, which you can use on anything at the ground.
Could be potential issues with a few people trying to cheat the system, but with most of the regular fan base already using the system and the accounts being linked to a phone number and season ticket, that isn't that easy.
Would definitely give a bigger incentive to people to get their mates along if you get a free pint.