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Of course you have to hype up the crowd a bit. But you're not advertising a blockbuster movie. You're not American.
As for half-time entertainment. Let's get the kids taking penalties in home and away goals again. Remember the away fans really getting behind the kids with a lap of honour at the end. It gave them memories that will live with them, got there parents down to AP and no doubt some carried on coming.
So much better than what passed for 'entertainment' yesterday.
But I guess like a lot of things - a decent programme/choice of real ale/good food eat sensible prices etc. It's too much hassle.