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I know people are discussing the 500 club in the socials ATM. I was fondly remembering the door to door scratchcards of the 80s the other day, which I'm guessing is what the half time draw is now.
I also remember the NatWest Piggy Bank incentive for young savers around the time. As under 12s go free, how about an optional Bodger Tax (name needs work) where there's a loyalty card type affair and once so many stamps are accumulated they get a stuffed Bodger or similar cost effective but incentive. The kids (well, the parents) get to help out the club and are rewarded for their effort.
I'm not sure how many children are on a freebie ATM but the ladies in the programme stand could do the collecting / stamping. Say £5 a time for 10 weeks, got to be at least a £40 profit per child that we aren't getting now.